> Overall, we have had little traction on the platform and that is because the idea will result in a huge cultural change so it will take a lot of effort to mobilize customers to try it out.

Or it's a bad idea and nobody wants the product. Not every startup deserves to survive.

Sorry for the harsh words, but is sounds like what everyone involved in this project needs most is a brutal dose of honesty. There is no potential upside to miss out on. Just walk away.