Is private consumption stagnating due to less people wanting to consume or due to less income? Another way to say that consumption is stagnating is to say that savings is going up. Is savings going up in Europe? From what I read a while back, this is not the case.
I would argue that is mostly because on the macro level the private sector is paying off their accumulated debt, hence less spending. That's pretty much the definition of a deflationary spiral. I don't think this shows any sort of cultural shift.
[1] http://ec.europa.eu/eurostat/statistics-explained/index.php/...