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This sentence gave me alarm bells of weak or biased science writing:

> Experts don’t know exactly why hearing aids are still so costly, except that companies continue to invest in improvements, and fees usually cover the services of a highly trained audiologist.



I don't buy that argument.

When I went to an audiologist and ENT before getting my hearing aid, I had to pay a copay and my insurance company payed thousands (ENT ordered an MRI). A hearing aid from that audiologist would have been at least $3000.

I went to Costco and got an equivalent test with mostly the same audiogram for free. The hearing aid there was $800. I have gone back for free adjustments.

Let's compare this to getting an eye exam and glasses (for both eyes!)

https://www.google.com/search?q=audiologist+salary $74,890

https://www.google.com/search?q=optometrist+salary $103,900

My most recent eye exam plus glasses (after insurance) was way less than $100. The no-insurance no-coupon price on the same would have been about $300. I spent about as much time with the optometrist as I did with the audiologist for the exams. The key difference is the fitting of the hearing aid was done by the audiologist but the fitting of the glasses was done by an optician (salary about a third of an optometrist's salary).

The optometrist also has lots of specialized equipment. The optometrist also has lots of inventory (maybe 1000 frames?) because glasses are a fashion thing too. Audiologists just need to have samples and perhaps a week's worth of inventory. The audiologist's inventory seems more likely to be sold before payment to the supplier is due.


Although this is interesting, there are some logical weak points. A few that came to mind:

* CostCo has a proud reputation for using their annual membership fees to provide door-buster prices.

* Salary is a coarse and incomplete proxy for the cost of an audiologist visit.

* I see no justification for comparing ear exams to eye exams. Why not proctology?

* You seem to imply that doctors pay cash out of pocket for their medical inventory, instead of operating more like a car dealership, where inventory is held on credit


I bought my Costco membership so I could buy a hearing aid, so call the cost of the hearing aid $855 if you must. That's still more than $2000 in savings. The free hearing test was performed before paying for the membership.

Sure, salary is an incomplete proxy. Each also requires a bit of real estate, support staff, and equipment. Both my optometrist and the Costco vision center have a larger space than the Costco hearing center. The Costco hearing aid area typically has one assistant (not an audiologist) working. The optometrist also has at least one assistant (optician).

I chose eye exams and glasses because it is probably an experience that more people can relate to. Proctologists are MDs ($389,700/yr), have more complex facilities and equipment, need more support staff (reception, nurses, aenesthesiologist), have more complex sanitary needs (proctologists perform surgery), and tend not to send patients home with custom-fit devices.

As for inventory - it very well could be that an optometrist does not pay for it up front.


> CostCo has a proud reputation for using their annual membership fees to provide door-buster prices.

No, they limit margins and costs (e.g., by limiting SKUs) to keep prices down; paid memberships build psychological attachment, but the $55/yr membership isn't paying for much in terms of lower prices.


Those membership fees provide the majority of Costco's profit, though.


Correct. They do indeed work hard to minimize markup margins. They also sell some items at a definitive loss.

And they attribute their revenue to the membership fees.


> And they attribute their revenue to the membership fees.

No, their profit is largely attributes to membership fees; their revenue is almost entirely sales (for the 53-week “year” in their most recent 10-K, $126+ billion in net sales, less than $3 billion in membership fees.)

Basically, Costco uses a giant near-zero-profit sales operation as a the key benefit to sell memberships, which are its profit-making business.


So it sounds like they do know why they are still so costly...


My cynical reaction is it sounds like they know, but the author didn't like the answer: experts, plus tech-medical research, is expensive.

Also, for something as life-transformative as a high quality modern hearing aide, the prices didn't strike me as outrageously expensive.


And the next question is: "Why can audiologists charge so much?".


Two hearing aids cost $7,000 because they cover a Dr visit?

And the point of the Dr. visit is to tell you if your hearing loss requires a hearing aid, or is just the result of wax buildup.

So...basically, the Dr. visit could be replaced with a Q-Tip.

Maybe each pair of hearing aids results in $6,500 worth of audio research, but if so, I think those researchers may not be a great return on that money.

It's a matter of time before Apple's Ear Buds, come with a $200 hearing aid upgrade.


By the way, don't stick a Q tip in your ear. Even the manufacturer tells you not to, or at least their lawyers have told them to say that.

http://www.sciencemag.org/news/2017/01/no-more-q-tips-your-e... . Or if you prefer video, https://www.youtube.com/watch?v=cYqeUJda2Qs


Yes, the modern medical recommendation is "don't fuck with your ear canal". Nothing goes in there, and Q-tips are "officially" just for cleaning around the outer parts of your ear (lol ok). They can cause some real hardcore wax impaction and introduce germs, they are not a medically recommended product at this point.

Earwax is a natural antibacterial mechanism, like mucus. If your ears are fucked up they do sell Debrox kits with a compound to soften it and an irrigation bulb, use those. The irrigation does a number on your ear's protections too though.


Hearing loss has many possible underlying etiologies. Some are easily treated, like wax buildup. Some are not, like noise-induced sensorineural hearing loss. Both of those are not dangerous, but others like acoustic neuroma and cholesteatoma are potentially fatal if left untreated. There's good reason for someone to be checked out and cleared by a specialist before they are fitted with hearing aids.


I don't know much about audiology, but I suspect it's a niche expertise that is much more complicated than deciding between a Q-Tip or a generic hearing aid.


There's a lot of different types of hearing loss, and being able to determine the exact requirements for any given person (right hardware, right settings for it, etc) is (as I'm led to believe) not trivial. Sure, you can get better hearing with something off the shelf, but the comparison is similar to off the shelf glasses compared to ones measured specifically for your eyes.




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