Frequently I feel that there is a conflation of the inherent attributes of a platform like Gab or Parler, and its user base. Though they may pitch themselves at a certian audience, social media platforms don't ultimately get to choose their users, and I'm not sure to what extent it is fair to judge them by their users. If we do judge them by their users (and I don't mean to sound like I'm criticizing Gab/Parler users here, it's entirely hypothetical) then you can have perverse outcomes, eg one way to shut down a social media site would be to have bots purporting to be, say, militia members spam it with messages. I've not done a great deal of research, but prima facie it seems like Parler actually had some quite attractive inherent characteristics, eg they were good on privacy and didn't monetize your data. On the other hand, to say that something like 4chan is inherently neutral and that the demographic of their users is nothing to do with them feels like it's taking the arguemnt too far.
Right, so it's a bit more coarse then banning or allowing users, but if you selectively ban or allow topics that certain kinds of users want to talk about (or don't want talked about), you can definitely shape your user base.
Selective banning carried out by reacting to infractions is is a relatively coarse tool compared to whitelisting a set of users on the basis of credentials or avowed common interest.
> The moral of the story is: if you’re against witch-hunts, and you promise to found your own little utopian community where witch-hunts will never happen, your new society will end up consisting of approximately three principled civil libertarians and seven zillion witches. It will be a terrible place to live even if witch-hunts are genuinely wrong.
Well, in the case of Parler it was literally funded to provide a voice to all those people banned from Twitter for saying shitty things. And Gab's founder got kicked out of Y Combinator for being a racist asshole.
So I'd say in this case, the social networks most definitely chose their users.