> I don’t know where this fascination with getting everyone to download your app comes from.
I do. I once read that app users are seven times more profitable than web users on average.
That number isn't current, and I don't know if it was ever broadly correct, but it's obvious that an installed app provides more opportunities to try to get the user to do something profitable, and it's harder to block ads in native apps. I would be surprised if convincing a user to install a native app doesn't reliably increase profits by a large amount for most kinds of business.
I do. I once read that app users are seven times more profitable than web users on average.
That number isn't current, and I don't know if it was ever broadly correct, but it's obvious that an installed app provides more opportunities to try to get the user to do something profitable, and it's harder to block ads in native apps. I would be surprised if convincing a user to install a native app doesn't reliably increase profits by a large amount for most kinds of business.